The Power of Newsletters






When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"

"Great question," I replied. Here's how:

A newsletter is a form of contact, just like a phone call, visit or direct mail postcard. Your business (or non-profit) and any messages you want to get across will be in front of your current and prospective clients each time you send out a newsletter. If you send out a newsletter several times a year, there is a good chance that you will reach your prospects at a time when they are ready to buy. Even if they're not ready to buy, they might be talking to a friend or business associate who needs your services ? so you might get a referral.



To maximize your sales or donor opportunities, keep a few points in mind:

1. Focus content on what is beneficial to the reader. Good newsletters include a combination of information aimed at educating readers, sales messages and client kudos.

2. Decide on an e-mail newsletter or a printed newsletter. Besides your budget and access to e-mail or address information, your business or organization provides clues to the best choice. If you are a non-profit that wants to include a donor form in each newsletter, printed newsletters will be best for you. If you are a Web-based business, it makes more sense to create an e-mail newsletter.

3. Spend time on the newsletter's design and copywriting. Your newsletter design is a branding and image opportunity for your company or organization. Correct grammar and spelling are also important. Mistakes detract from your message and image.

Spending time creating effective newsletters is well worth the time invested. Send out newsletters and watch your sales grow!

Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Program? and her free biweekly PRactical P.R. newsletter at http://www.margiefisher.com

 Continue for more related information:

RELATED RESULTS:


 

How To Write Your Newsletter
So how do you set about writing your own newsletter? ...

How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from ...

Article Distribution: How Will Your Results Vary?
It's not enough to just sit around and expect that yourarticles will bring you a good amount of traffic right after...

Ezine As A Viral Marketing Tool
A very popular method of marketing ezines and newsletters is bymaking them viral. If your newsletter contains information ofvalue, su...

Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medi...

Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit
In my opinion, Electronic Magazine (Ezine) advertising is thegreatest, untapped source of online adve...

What?s In Your Resource Box (SIG File)?
One of the most important things you can do to improve yourvisibility and connect with customers or clients is to create astr...

10 First Rate Tips To Getting More Ezine Subscribers
1. Submit your ezine to ezine directories. ...

How To Create Your Very Own Client Newsletter
Using newsletters for business development improves your sales and marketing efficiency because they:Improve your prosp...

10 Reasons To Sell A Fee Based Subscription Ezine
1. You will create residual income. For example, ifyou charge a monthly subscription fee, you will getrecurring inc...

Table of Contents | Article-Max Directory